Digital Marketing

For a very simple reason, content marketing is still doing well: it’s what customers want. They don’t want ads, advertisements, or pop-up ads that annoy them. They don’t want to be bombarded with unnecessary ads and items that have nothing to do with them. They don’t want junk mail to fill up their mailbox. People are looking for high-quality, helpful, …

Best social media platforms for marketing in 2022 Why is social media marketing important? If you’re a veteran marketing professional on social media, a marketing professional who is looking for social media platforms for marketing to get into social media marketing, as well as a company owner who wants to take advantage of the power of social media, it’s important …

How to Get More Followers On Instagram  The number of followers on Instagram plays the largest part in your growth. The engagement and credibility of the number of followers you have are vital to gaining popularity on Instagram. The first thing is that the more followers you have, boost your profile in the Instagram community. The followers and their friends …

Before going straight towards content marketing strategy, First, let’s know what is content marketing definition. Content marketing refers to the creation and distribution of useful, relevant information, blogs, social media posts, videos, emails, and similar content to potential and existing customers. If done correctly the content communicates professionalism and lets it be clear that a business values those who they …

How to Get Twitter Followers? It is estimated that there are over 1.3 billion users on Twitter currently, with over 326 million active accounts on a monthly basis and over 500 million tweets that are posted every day. In order to gain these accounts and get Twitter followers, you must have an appealing profile. It is also important to interact …

What is Online Reputation Management? What is ORM in digital marketing? Online Reputation Management or ORM is a broad concept that aims at creating an impression of positivity among the public about an organization, brand or individual. Reputation management entails managing reputation, responding to any feedback or content that may harm the reputation of the company, and employing strategies to …

What Are the 4 Ps of Marketing? Marketing is a four-step process or let’s say 4p strategy. The 4Ps of marketing are the most critical aspects that affect the promotion of a good or service. 4p marketing strategy includes the price, product as well as location, and promotion of a product or service. Sometimes referred to as the 4Ps of …

What Is Blogger Outreach? Blogger outreach or outreach marketing is an important part of any content marketing strategy. Everybody claims they can create great and authoritative content. They won’t be able to reach your audience if they don’t combine it with an effective outreach strategy. Businesses can increase their brand exposure through blogger outreach by tapping into the huge following of …

Competitor backlinks Competitor Backlinks refers to a search engine optimization strategy that involves analyzing the backlinks from competing websites within a vertical search. This activity is intended to improve organic search engine rankings and understand the link-building strategies of business competitors. Competitor backlink analysis can give you a benchmark of the number and quality of links required to rank high …

What are branded keywords? Branded keywords, also known as a branded search is any query made via an engine that contains an identifier for your company brand, business or name like “Go Up”. The search can also contain other words as well, such as “Go Up agency or London Go Up’. In essence, a branded search incorporates your name and …