SEO

What Does HTTPS Mean? HTTPS stands for HyperText Transfer Protocol Secure. It is a protocol used for a secure connection between the two platforms, e.g., the web server and browser. HTTPS transmits data in a secure format. This means that HTTPS blocks hackers from reading and altering the information during the transfer between the web server and the browser. Furthermore, …

How to Start SEO Business? The process of starting a seo company can be exciting, daunting, and also a bit scary. SEO business needs minimal cost of capital or overhead, which makes it quite simple to begin. But before jumping right into this, you must know what is an seo business all about. What is an SEO Company? The SEO …

What Is Blogger Outreach? Blogger outreach or outreach marketing is an important part of any content marketing strategy. Everybody claims they can create great and authoritative content. They won’t be able to reach your audience if they don’t combine it with an effective outreach strategy. Businesses can increase their brand exposure through blogger outreach by tapping into the huge following of …

Competitor backlinks Competitor Backlinks refers to a search engine optimization strategy that involves analyzing the backlinks from competing websites within a vertical search. This activity is intended to improve organic search engine rankings and understand the link-building strategies of business competitors. Competitor backlink analysis can give you a benchmark of the number and quality of links required to rank high …

What are branded keywords? Branded keywords, also known as a branded search is any query made via an engine that contains an identifier for your company brand, business or name like “Go Up”. The search can also contain other words as well, such as “Go Up agency or London Go Up’. In essence, a branded search incorporates your name and …

What is Search Engine Visibility? Search engine visibility, in general, is a measure of the visibility of a website in organic search results. This is when queries are entered into search engines from desktop computers. This index can also be used to identify optimization opportunities and problems. Take this as an example: Let’s suppose that there are two sites ranked …

Outreach Marketing  Outreach marketing is the act of reaching out to people or groups who share your interest in what your company or you have to offer. It is sometimes used in conjunction with direct selling, but it is often used for bigger goals like branding, but if we talk about outreach definition then it is about leading in any …

What is  Local Keyword? Local keywords are phrases that include location-specific keywords. They generate results that relate to the exact geographical location. These keywords are key to driving people in your area towards your business. They also play an essential role in optimizing local search engine optimization (SEO). Local Keywords always affects your local search results. Why is local SEO …

Negative SEO Over the past two decades, the entire SEO industry has undergone a significant transformation. Many online marketers have drastically changed their strategies as a result. As a result, it isn’t easy to rank high on Google for competitive keywords these days. Black hat SEO is becoming harder and more challenging to do and less likely to produce results. …

SEO Certification Search engine optimization is a highly sought-after profession that connects organizations with customers and audiences. SEO, in a nutshell, is the practice of increasing website traffic through organic search results. Not just any traffic, qualified traffic is required. It doesn’t matter how many people visit your site; it won’t make a difference if they don’t want to learn …