Global Elix 
Outbound and Inbound Marketing
We understood outbound and inbound in digital marketing. We also know very well what is inbound marketing and what is outbound marketing. We compare these marketing strategies side-by-side with how inbound and outbound marketing differ from each other. So what is inbound and outbound?
Outbound vs inbound
Outbound:
Outbound is push marketing
The marketer sells (the method of outbound is to show the product to the people anyone can buy.)
The marketer rarely interacts with the audience. In outbound marketing, one-way communication occurs. In this strategy, you display a Google Ad or Facebook Ad and any other kind of message or billboard, so it’s just one-way communication because people do not tell you what problems they are facing.
The biggest budget wins
Inbound marketing focuses on a budget (預算) rather than content. The higher the budget, the more you win. As much as you will display the ads, then people will see the ad several times. It will store in their mind so that they can buy the product after some time.
The marketer interrupts the customer
Outbound marketing only interrupts experience. This estrategias de marketing does not take permission from the audience. For example, you are watching TV. Subsequently, the Ad shows to you. Same as on the other platforms which display ads. Do not take any permission; display the ad like youtube, Facebook, etc.
Inbound:
Inbound is pull marketing
The Marketer educates (In the inbound, you explain the people, in other words, do audience analysis. Also, tell them its benefits so when a user is ready, then buy it.)
The marketer interacts with the audience
In this marketing strategy, two-way communication occurs.
In this marketing phase, you listen to the people and understand what people are demanding or not. Then you help them and again win the trust. Furthermore, you sell the product.
The most valuable content wins
Your content wins in it. As much as your content will reliable) and good more people will convert to you. You even do not need to selling if you improve your content. Like:
- If you form an attention-grabbing video about your product.
- Write an attractive article or blog about your product key.
Thus people will automatically convert towards you. As your content is good, then more your product will sell.
The marketer gets permission from the customer
Inbound marketers always first take permission from the audience before communication. For example, if you are a marketer, then you request your audience if you need this ebook, then download it. For downloading, you request the clients to sign up with their email. At this stage, you take information from users, for example, their user name, address, and all necessary details. Inbound marketing is like the plan de marketing.
Inbound is more successful in the future. People are mature and conscious now. They don’t want that you disturb their experience. That is the main reason for inbound success because good content brings it on a higher ranking; that is why it considers among the best marketing strategies.
Let’s understand the difference between outbound and inbound with an example:
Suppose you are an insurance company or your client is, for which you have to do marketing research.
The first way is you use the outbound marketing rule. In which you go to the people and tell them about the insurance policy and ask them to buy. You follow outbound marketing through which you email them, call them, or strongly display ads. But the problem is, you do not know the user is ready for it or not. You call the user and start selling your product even the user does not ask for the product. So this is push marketing. You push your message without even the willingness of people.
On the other hand, inbound marketing, if a user is writing on google such as:
- What is insurance?
- How to buy insurance?
- Which insurance to buy?
These all the questions which people first have to understand. Because insurance meaning is not like a product that you go and buy it. You discuss with the people. Understand it. You see the budget and packages along with its benefits. So a long process involves in it, from showing interest to become a willing customer. The outbound does not cover this journey. The only inbound can covers it. You have to perform it like insurance marketing. Also, the questions of people in this journey related to buying insurance. For example,
- You can write an article about what insurance is. Could you make a video on it?
- Why is insurance necessary? You can write an article and form a video on it?
- Who needs insurance?
- Which insurance is better? (like insurance of kids, life insurance, etc.).
When you educate all these people, when a user is ready to buy, they will buy it from you because you spend that time and effort to guide them about what they do not know. This is the trust, which builds from this marketing and does not build from other marketing strategies.
In Pakistan (باكستان) and other countries(paesi), a hybrid model of inbound and outbound is using. The hybrid model means companies are using outbound marketing means spending money on ads and creating content. If a user searches them, he finds their content also. So it is recommended to use both marketing strategies simultaneously. The best example of it now a day is Instagram marketing. Always try to take inbound marketing as a long term strategy and outbound marketing as a short term strategy. Ultimately form a mixture of both strategies inbound outbound and create your own hybrid marketing strategy. You can convert your sales from those who are directly interested through ads while creating content to sell the product for later. If you do not do this, your competitor will. This is the traffic you have to win and trust you will have to build. So the scope of digital marketing jobs is increasing day by day. Let’s Understand it in more detail.
