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As a business owner, it is always good to keep an eye on your local SEO progress. There are a variety of tools available that can help you do this, such as Bing Webmaster Tools (BWT) and SerpWatch. But before you start using any of these tools, make sure you know how to use them effectively.
RankMath
RankMath is a WordPress SEO plugin that helps you track your local SEO progress, whether you have a local SEO package, or an inhouse team. You can use it to improve your rankings and boost traffic to your website. It is easy to install and configure and offers a number of features.
Rank Math automatically creates XML Sitemaps for your site, which help search engines locate your content. The plugin also has a variety of other features, including a built-in rank tracker. Rank Math keeps track of your website’s performance against preset keywords. This feature is great for testing new SEO methods.
Rank Math’s RSS Optimization feature makes it simple to promote important blog posts and to insert a custom header or footer text into your RSS feeds. In addition, Rank Math supports multiple rich snippets.
Rank Math has an Advanced Block that lets you customize it to your needs. It includes a variety of features, such as custom ALT tags, canonical URLs, and a number of other things. Moreover, Rank Math has an in-built contact information shortcode.
Rank Math also has a feature that allows you to import Schema markup. This helps you add information about products and inventory to your website. Also, Rank Math has the ability to add metadata to your videos. Metadata can help videos be indexed quicker.
Rank Math also has an Advanced Redirection Manager. It allows you to set up redirects and import redirects from your existing website.
Bing Webmaster Tools (BWT)
While Bing is not a search engine in the traditional sense, it’s a popular option in some niches. It’s also an easy way to track your website’s performance in Bing’s search results. So, how does one go about it?
One of the best ways to do it is to use an SEO tool. Several companies provide free tools, including Google, which has a suite of features geared toward optimizing your website. Using a good one can be a time saver, especially if your team is spread out across several states or countries. The company offers a variety of services, including keyword research, link analysis, and ranking and monitoring. These tools will keep you on the right track, and out of the weeds.
RankMath, on the other hand, offers a suite of tools that are designed to help you build and manage the aforementioned link maze. It also provides the big-picture metrics you need to make smarter, faster decisions. To name a few, this company makes a site audit, a link audit, and a local search engine, which is particularly helpful if your company is a brick-and-mortar outfit. Using a tool like this can make your local SEO efforts a breeze, and the rewards can be sweet.
Another notable SEO tool is the Google Business profile. It offers a suite of tools to assist in optimizing your website, which can be a big benefit if you are new to the game. Unlike a lot of similar sites, this company offers a full set of tools for both business owners and web designers.
Moz Local
Moz Local is a great tool to use to help you track the progress of your local SEO efforts. It has several unique features that make it a worthwhile investment.
Moz Local is a local ranking and review management tool that helps you monitor your business’s performance on Google, Yahoo!, Bing, and other major search engines. It is also easy to use.
There are three tiers of the Moz Local tool: Lite, Preferred, and Elite. All of these products are subscription-based and offer a number of benefits. The Lite version costs $129 a month, while the Preferred and Elite tiers cost $299 a year.
This tool also integrates with Facebook and other social media platforms. This makes it easier to share content with your customers. You can also post your business’s news, photos, and hours of operation.
Moz Local is designed by industry-thought leaders to help you manage your listings. It automatically deletes duplicates and tracks review performance. Plus, it keeps your business’s data up to date.
Moz Local is perfect for businesses that want to create a comprehensive SEO strategy. With this tool, you can improve your online presence and drive more traffic.
However, some small business owners find the interface to be overwhelming. For this reason, you may need to spend some time getting accustomed to the platform.
Other features include keyword difficulty, on-page optimization, and link research. Users can also audit their sites for SEO issues and monitor the SERP status of their competitors.
Ahrefs
One of the most popular and powerful tools for local SEO is Ahrefs. Not only does it offer keyword research, but it also provides a complete suite of tools that can help you boost your search rankings.
While the free version of Ahrefs does a good job of tracking your keyword ranking, there are some other tools that can take your local SEO to the next level. The Rank Tracker, Domain Rating, Keyword Explorer, and Site Explorer are just a few of the tools that Ahrefs offers. They can all help you analyze your competition, generate traffic, and create better content.
Using the Rank Tracker, you can monitor your rank on Google in 170 countries and regions. It will send reports to your inbox. You can also set up alerts for new backlinks, broken links, and mentions.
Domain Rating is an Ahrefs metric that allows you to measure the strength of your backlink profile. This metric can be useful for outreach campaigns, as it shows how many domains are linking to your site.
Keyword Explorer is a more detailed tool that can help you discover variations of keywords that may have the potential to drive more traffic to your site. It can help you determine the difficulty level of a particular keyword and show you how many competitors are using the keyword.
The Rank Tracker is a feature that is accessible from your Ahrefs dashboard. It can help you find keywords that are generating a lot of organic traffic, and which pages are performing well.
BrightLocal
When it comes to local SEO, having a solid strategy and tool to track your progress can have a huge impact on your success. Luckily, there are many great tools out there. It’s important to pick one that fits your needs.
Some of the best tools out there include SEMrush Citation Tracker, Moz Local, and Birdeye. All of these tools have a few things in common, but the features you need may vary.
One of the features of all these tools is the ability to monitor the performance of your competitors. You can see who’s claiming the top spots on the local pack, how well your site ranks in these results, and how quickly you can respond to negative feedback.
Another great feature is the ability to view citations for your business. These are mentions of your business in the form of a phone number, web address, opening hours, and other relevant details. Using a local SEO tool to track your citations can help you make sure you are getting the most out of your online presence.
For local businesses, a local SEO ranking tool can be a must-have. The local search engine result page (SERP) is an ever-changing space. Google is constantly making changes to its algorithms. A rank monitoring tool can alert you to algorithm changes so you can adjust your content accordingly.
Having a comprehensive understanding of your competitor’s online activity is crucial. A rank monitoring tool can show you which search engines are most active, and which keywords you should be targeting to outrank your competition.
SerpWatch
If you are looking for a way to track your local SEO progress, then you might want to consider SerpWatch. This is a small and nimble tool that can help you with a number of tasks. One of the most important is to see your progress in a clear and concise way.
Another tool that can tell you a lot about your local SEO is Google Analytics. It is free to set up and is useful for measuring the number of visitors to your website. You can also use this tool to check how your website ranks for different search terms.
SERPWatch is a nifty tool that allows you to see your ranking in Google’s rich snippets and on other media sites. The software is also available in an enterprise version that lets you track up to 4,000 keywords across 50 campaigns.
SerpWatch is an affordable option for tracking your local SEO success. Currently, there is a trial version that lets you analyze up to 5 keywords. However, you will need to pay for the full version. In addition, the company offers a number of other features to help you make the most of your investment.
The SerpWatch site offers a 15-day free trial. Users can also opt for an enterprise version that costs $399 a month. For an additional $25 a month, you can also get access to the company’s three client portals.
